Nike Kicks Off “Mamba Week” With Short Film Narrated By Kendrick Lamar

Sunday would have been Kobe Bryant’s 42nd birthday. With tributes coming from all over to celebrate his life, Nike has kicked off Mamba Week.

In a 90 second video, Kendrick Lamar’s narration weaves between Kobe’s own words. The video is called Better and was seen Sunday throughout the NBA playoffs.

The short emphasizes Kobe’s Mamba mentality to keep on improving.

Nike’s website has laid out plans for Mamba week. There are initiatives that promote self-development. There are modules for passion, focus, honesty, fearlessness, and optimism.

What part of the Mamba Mentality are you working on now?

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