KANYE WEST ADIDAS ENDS PARTNERSHIP
LOS ANGELES, CA - OCTOBER 21: Kanye West is seen on October 21, 2022 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)

According to TMZ: Kanye West‘s biggest corporate partnership is over — Adidas says it’s cutting off all business with him, due to his recent anti-Semitic and bigoted actions. The German shoe company says, “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.” As result, Adidas says it “will terminate the partnership with Ye, end production of Yeezy branded products and stop all payments to Ye and his companies.” The announcement comes amid worldwide pressure for Adidas to, at the very least, condemn Kanye for repeating Anti-Semitic tropes every time a microphone’s been in his face for the last few weeks. During this erratic and disturbing phase he’s also unveiled “White Lives Matter” T-shirts at Paris Fashion Week, and claimed George Floyd didn’t die from Derek Chauvin‘s knee, but from fentanyl.

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