The BIG DM is South Carolina's Urban Adult Contemporary Powerhouse, broadcasting 24 hours a day, with a music intensive format. The Big DM has a signal so clean, and pure, that it blankets central South Carolina, plus reaches parts of North Carolina and Georgia.
The BIG DM plays the most music... limiting commercials to total no more than 12 minutes per hour.
From 5am to 7pm, the Big DM plays the best variety of all current Urban hits and your favorite jams.
And at 7pm The Big DM's Quiet Storm softens the mood with a mellow mix of slow jams.
As an affiliate of the ABC Radio Network and the United Stations Network, The Big DM's News Department provides a balanced coverage of local and national news. Big DM News also keeps you up-to-date on all major community issues affecting listeners in South Carolina.
The Big DM reaches the affluent market of African-American adults aged 25-49 who have a high propensity to buy products and services from companies that invite them. It's been shown that once African-Americans start to patronize a business, they continue to be dedicated customers.
- 52% of WWDM listeners are adults 25-49
- 60% of WWDM listeners are employed full time
- 55% of WWDM listeners have some college education and/or degree
- 70% of WWDM listeners own their own home
- 52% of WWDM listeners have a household income of $50,000 or more a year